# Tocler Docs > How to run a shop on Tocler and connect your own systems — guides, the developer guides and the API reference. ## Guides - [Welcome to Tocler](https://docs.tocler.com/guides/welcome): What Tocler is, what you can sell, and where to start. - [Create your store](https://docs.tocler.com/guides/create-your-store): Sign up, name your shop, choose its address and open the Dashboard. - [A tour of the Dashboard](https://docs.tocler.com/guides/dashboard-tour): Where everything is: the menu groups, Home, the shop switcher and the Guide buttons. - [Plans, limits and Tocler’s fee](https://docs.tocler.com/guides/plans-and-limits): What each plan includes — read live from Tocler’s plan settings, never out of date. - [Secure your account](https://docs.tocler.com/guides/secure-your-account): 2-step login, backup codes, sign-in alerts and what to do if something looks wrong. - [Add a product](https://docs.tocler.com/guides/add-a-product): Choose the type, start from a template, fill in the essentials and make it ready to sell. - [Options and variants](https://docs.tocler.com/guides/options-and-variants): Sell one product in several versions — each with its own price, SKU, stock and picture. - [Prices, quantities and volume prices](https://docs.tocler.com/guides/prices-and-quantities): Sale prices, the least and most per order, steps, and cheaper prices for bigger quantities. - [Questions to the buyer](https://docs.tocler.com/guides/questions-to-the-buyer): Ask for what you need to deliver — a username, a server, a size, a date — at checkout. - [Visibility and the product page](https://docs.tocler.com/guides/visibility-and-product-page): Public, link-only or private; web addresses; how each type’s page looks. - [Keys & codes](https://docs.tocler.com/guides/keys-and-codes): Game keys, licence keys, vouchers — delivered the moment the order is paid. - [Downloads](https://docs.tocler.com/guides/downloads): Ebooks, music, templates, presets — private files with safe, short-lived links. - [Software](https://docs.tocler.com/guides/software): Programs and apps with files, systems, updates and optional licence keys. - [Services](https://docs.tocler.com/guides/services): Work you do after the sale — boosting, design, setup — with a delivery time. - [Accounts](https://docs.tocler.com/guides/accounts): Sell ready-made accounts with labelled fields such as login and password. - [API delivery products](https://docs.tocler.com/guides/api-delivery-products): Your own server makes each item when it is bought — top-ups, licences, invites. - [Physical goods](https://docs.tocler.com/guides/physical-goods): Products you ship: weight, stock, barcodes, shipping rates and tracking. - [Memberships](https://docs.tocler.com/guides/memberships): Access for a period — with a members-only area. - [Courses](https://docs.tocler.com/guides/courses): Lessons with text, videos and files — with progress for every student. - [Tickets & events](https://docs.tocler.com/guides/tickets-and-events): Dates, seats, QR tickets, check-in with your phone and online events. - [Gift cards](https://docs.tocler.com/guides/gift-cards): Sell your shop’s own gift cards — sent to a friend on the day the buyer chooses. - [Bundles](https://docs.tocler.com/guides/bundles): Several of your products sold together at one price. - [Inventory](https://docs.tocler.com/guides/inventory): Every product of every type in one table — stock, prices, sales and what needs attention. - [Stock alerts](https://docs.tocler.com/guides/stock-alerts): Decide what “running low” means for each type and who gets the emails. - [Orders](https://docs.tocler.com/guides/orders): Order statuses, what to deliver, the order page and searching orders. - [Refunds](https://docs.tocler.com/guides/refunds): Your refund rules, shoppers’ requests and how you refund — always your decision. - [Returns of shipped goods](https://docs.tocler.com/guides/returns): Approve a return, follow it back and restock what arrives. - [Guest checkout](https://docs.tocler.com/guides/guest-checkout): Let shoppers buy with just an email — safely. - [Shipping rates](https://docs.tocler.com/guides/shipping-rates): Profiles, zones and rates — flat, by weight or by order value — and local pickup. - [Shipments and tracking](https://docs.tocler.com/guides/shipments-and-tracking): Ship paid orders, add tracking and keep buyers informed. - [How payments work](https://docs.tocler.com/guides/how-payments-work): Two kinds of ways to pay: Tocler’s offers, and your own accounts with payment providers. - [Crypto with Tocler Pay](https://docs.tocler.com/guides/crypto-with-tocler-pay): Take USDT, USDC and other coins, confirmed on the blockchain by Tocler Pay. - [Payment providers](https://docs.tocler.com/guides/payment-providers): Connect your own card, crypto and manual payment accounts. - [Store credit](https://docs.tocler.com/guides/store-credit): A balance shoppers spend in your shop — from refunds, gift cards or your own top-ups. - [Tocler’s fee](https://docs.tocler.com/guides/toclers-fee): What Tocler charges on each paid order, and how it is collected. - [The Tocler Wallet](https://docs.tocler.com/guides/tocler-wallet): Your balance at Tocler in US dollars, euros and pounds — and exchange between them. - [Payouts](https://docs.tocler.com/guides/payouts): Send your available balance to your crypto wallet or another payout method. - [Your shop’s currency](https://docs.tocler.com/guides/shop-currency): Sell in your own currency and change it safely with a preview. - [Tax & VAT](https://docs.tocler.com/guides/tax-and-vat): Collect VAT and sales tax where you must — included in prices or added at checkout. - [Themes](https://docs.tocler.com/guides/themes): Choose how your shop looks — every theme works with every product type. - [The theme editor](https://docs.tocler.com/guides/theme-editor): Lay out every page of your shop live — sections, settings, drafts and publishing. - [Your own CSS and code sections](https://docs.tocler.com/guides/custom-code): Fine-tune the design with safe CSS and Liquid sections — never JavaScript. - [Pages](https://docs.tocler.com/guides/pages): About, terms, refund, privacy and your own pages built from blocks. - [Branding, media and banners](https://docs.tocler.com/guides/branding): Logos, favicon, colours, the footer line, your picture library and home banners. - [Your own domain](https://docs.tocler.com/guides/custom-domain): Open your shop at shop.yourbrand.com with automatic HTTPS. - [Discounts](https://docs.tocler.com/guides/discounts): Discount codes and automatic deals — percent or amount, with limits and dates. - [Emails to your shoppers](https://docs.tocler.com/guides/emails): Order emails, shipping updates and more — edit the words, design and sender. - [Newsletter](https://docs.tocler.com/guides/newsletter): A double opt-in email list and newsletters with one-click unsubscribe. - [Integrations](https://docs.tocler.com/guides/integrations): Google Analytics, Clarity, ad pixels, live chat and Trustpilot — with the shopper’s consent. - [SEO and sharing](https://docs.tocler.com/guides/seo-and-sharing): Show up well on Google and in shared links — with a score and fixes. - [Customers](https://docs.tocler.com/guides/customers): Your shoppers, their orders and store credit — shown privately. - [Support tickets](https://docs.tocler.com/guides/support-tickets): Answer shoppers’ questions in one inbox. - [Shoppers’ data requests](https://docs.tocler.com/guides/data-requests): Copies and erasure of a shopper’s data — what you must do and what Tocler does. - [Cookies and privacy](https://docs.tocler.com/guides/cookies-and-privacy): The cookie banner, consent records and “Recommended for you”. - [Team and roles](https://docs.tocler.com/guides/team-and-roles): Invite people and give each one exactly the rights they need. - [Activity log](https://docs.tocler.com/guides/activity-log): Who did what, when — in plain words. - [Protection](https://docs.tocler.com/guides/protection): Rate limits, CAPTCHA, blocks and team sign-in rules for your shop. - [Statistics](https://docs.tocler.com/guides/statistics): Sales, products, customers, members, events, courses and traffic for any period. ## Developers - [Build on Tocler](https://docs.tocler.com/developers/overview): Connect your own systems: deliver from your server, take crypto payments, react to signed events. - [Webhooks and signatures](https://docs.tocler.com/developers/webhooks-and-signatures): How every message from Tocler is signed and how to check it in Node.js, Python and PHP. - [API delivery: deliver from your server](https://docs.tocler.com/developers/api-delivery): Tocler calls your https endpoint after each payment; you answer with the items or a message. - [Tocler Pay: take crypto payments](https://docs.tocler.com/developers/tocler-pay): Create a payment, show the address and amount, wait for the signed webhook, read it back, deliver. ## API reference - [API reference](https://docs.tocler.com/api/introduction): Tocler’s public APIs: what each one is for, its address and how it is secured. - [API delivery contract](https://docs.tocler.com/api/api-delivery-contract): The request Tocler sends your endpoint, field by field, and the answer it accepts (API version 2026-10-30). - [Tocler Pay API — introduction](https://docs.tocler.com/api/tocler-pay-introduction): Base address, keys, scopes, errors, idempotency and limits. - [Key and coins](https://docs.tocler.com/api/tocler-pay-key-and-coins): Test a connection and list the coins you can take right now. - [Payments](https://docs.tocler.com/api/tocler-pay-payments): Create, read, check, cancel and list payments. - [Own addresses](https://docs.tocler.com/api/tocler-pay-addresses): Your receiving addresses (address mode own): list, add and switch off. - [Webhook events](https://docs.tocler.com/api/tocler-pay-webhooks): The events Tocler Pay sends, their signature and the retries. ## For shoppers - [How buying works](https://docs.tocler.com/shoppers/how-buying-works): Who you buy from, how to pay safely and where your order is. - [Your orders, keys and downloads](https://docs.tocler.com/shoppers/your-orders): Find your orders, show keys, download files, follow parcels and tickets. - [Refunds and help](https://docs.tocler.com/shoppers/refunds-and-help): Ask the shop for a refund or help, and what to do if nobody answers. - [Your data and cookies](https://docs.tocler.com/shoppers/your-data): Get a copy of your data, ask to erase it and choose cookies. ## What’s new - [November 2026](https://docs.tocler.com/changelog/november-2026): docs.tocler.com, the new Dashboard Home and Statistics, and more. - [October 2026](https://docs.tocler.com/changelog/october-2026): Every product type, multi-currency shops, tax & VAT, the theme editor for every page. Full text: https://docs.tocler.com/llms-full.txt